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Please be sure to read the following infi first. Then, watch the clip.
There are no computer graphics or digital tricks in the following film
Everything you see really happened in real time exactly as you see it.
The film took
606 takes. On the first 605 takes, something, usually very minor, did not work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.
The film cost
$ 6 million and took
3 months to complete including full engineering of the sequence.
In addition, it is 2 minutes long so every time Honda airs the film on British TV, they are selling out enough dough to keep any one of us in clover for a life time.
However, it is fast becoming
the most downloaded advertisement in internet history.
Honda executives figure the ad will soon pay for itself simply in "free viewings" Honda is not paying a dime to have you watch this commercial..
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
Everything you see in the film ( aside from the walls. floor, ramp and complete Honda Accord ) is parts from those two cars. The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.
Oh, about those funky windshield wipers.. on the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.
http://www.albinoblacksheep.com/flash/honda.php
The Power of Dreams