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Paris CNN —
Hugo Travers may not think of himself as a journalist, but he could be the most popular one in France.
Travers, 26, is the founder and face of HugoDecrypte, a French media start-up that delivers news aimed primarily at young audiences. What began eight years ago as a university student’s YouTube channel now boasts 14 million followers across its social media accounts, 200 million monthly views on TikTok and another 35 million on YouTube.
HugoDecrypte’s Instagram account has more followers than Le Monde, the French daily widely considered the country’s newspaper of record, as well as BFMTV and France24, arguably the two most popular 24-hour news networks in France. And its daily news update is the most downloaded podcast in the country, according to media monitor ACPM.
“What’s very special is the fact that I really started as a YouTuber and I consider myself really as a YouTuber,” Travers told CNN in an interview last month.
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