Fiamma
Iskusan
- Poruka
- 6.964
U Vijetnamu je bleda koža sinonim lepote. Zbog toga, žene voze bicikle noseći duge rukavice, šešire i šalove da bi se zaštitile od sunca.
In South and East Asian countries, light skin has traditionally been seen as more attractive and a preference for lighter skin remains prevalent. In ancient China and Japan, for example, pale skin can be traced back to ancient drawings depicting women and goddesses with fair skin tones. In ancient China, Japan, and Southeast Asia, pale skin was seen as a sign of wealth. Thus, skin whitening cosmetic products are popular in East Asia. 4 out of 10 women surveyed in Hong Kong, Malaysia, the Philippines and South Korea used a skin-whitening cream, and more than 60 companies globally compete for Asia's estimated $18 billion market. Changes in regulations in the cosmetic industry led to skin care companies introducing harm free skin lighteners. In India also, pale skin is considered more attractive and skin whitening is prevalent. Most actors and actresses have light skin.
Lighter skin is seen as more attractive in Latin America. In Mexico and in Brazil, light skin represents power, as well as attractiveness. A dark-skinned person is more likely to be discriminated against in Brazil. Most South American actors and actresses (as do most other Latin American actors and actresses) have Nordic features – blue eyes, pale skin, and blond hair. A light-skinned person is considered to be more privileged and have a higher social status; a person with light skin is considered more beautiful and it means that the person has more wealth. Skin color is such an obsession in these countries that specific words describe distinct skin tones from "hincha", Puerto Rican slang for "glass of milk" to "morena", literally "brown".
With the majority of Western mass media and popular culture reinforcing negative stereotypes about dark skin, light skin has become a symbol of wealth and success through much of the developing world. Skin whitening products sales grew from $40 to $43 billion in 2008. Skin whitening is not uncommon in Africa and several research projects have suggested a general preference for lighter-skinned women by African-American men.
In the Arab world beauty is defined by the paleness of a woman's skin.
And while beaches may be teeming during the summer months, many women go to great lengths to shade themselves from the sun, particularly in the villages of Egypt, Morocco, Syria and Tunisia.
For example, they cover their bodies up for weeks on end before a wedding, striving for what is deemed to be an ideal alabaster skin-tone.
"Since in Egypt, like in the rest of the Arab world, olive skin is the most common, we prefer white skin,"
Порцулански тен данас, овде код нас...
Да или не? Зашто?