Content
One of the greatest advantages of having a blog is an ability to add/update your content with great ease and often. Since Google loves new content, the more often you update your blog, get new links, get new comments, the more Google with award you with better positions in organic searches and more traffic.
However, when it comes to actually writing your content, there are also two very important things to keep in mind:
Don’t reword your posts to satisfy SEO (I will talk more about SEO in the next post): write in your words and let your personality and your knowledge come through. If you start editing content to fit SEO it will very easily lose the flavor that makes your posts so you.
Do write about a broader topic of your audience’s interest, not just about the product or service you offer. For example, if you are a realtor, you might want to talk about real estate in general, financing, homeownership, gardening etc…
View your blog also as a communication tool with your audience. If you’re adding a new product or service to your repertoire, mention it, if you’re adding new site features, talk about it, if there was a challenge you recently encountered in your business, educate about it, if you dropped a ball with something, apologize and take care of it…show people you’re in it all the way, and that you care.
Interaction (comments)
One of the biggest questions about comments is always “what do I do with negative comments?” My suggestion:...to view this article in its entirety visit
http://www.ultimatemarketingonline.com/blog/ultimate-marketing-online/blogging/effective-business-blogging-101/
One of the greatest advantages of having a blog is an ability to add/update your content with great ease and often. Since Google loves new content, the more often you update your blog, get new links, get new comments, the more Google with award you with better positions in organic searches and more traffic.
However, when it comes to actually writing your content, there are also two very important things to keep in mind:
Don’t reword your posts to satisfy SEO (I will talk more about SEO in the next post): write in your words and let your personality and your knowledge come through. If you start editing content to fit SEO it will very easily lose the flavor that makes your posts so you.
Do write about a broader topic of your audience’s interest, not just about the product or service you offer. For example, if you are a realtor, you might want to talk about real estate in general, financing, homeownership, gardening etc…
View your blog also as a communication tool with your audience. If you’re adding a new product or service to your repertoire, mention it, if you’re adding new site features, talk about it, if there was a challenge you recently encountered in your business, educate about it, if you dropped a ball with something, apologize and take care of it…show people you’re in it all the way, and that you care.
Interaction (comments)
One of the biggest questions about comments is always “what do I do with negative comments?” My suggestion:...to view this article in its entirety visit
http://www.ultimatemarketingonline.com/blog/ultimate-marketing-online/blogging/effective-business-blogging-101/